Rainbow Laces To Help Kick Homophobia Out Of Football
A new ad featuring Rainbow Laces has been created starring Arsenal players.
The lighthearted ad aims to help kick homophobia out of football.
A new advertisement featuring ‘rainbow laces’ and 5 Arsenal players has been created. The ad features Theo Walcott, Alex Oxlade-Chamberlain, Olivier Giroud, Santi Cazorla and Mikel Arteta. The ad’s purpose is to help kick homophobia out of football.
The Rainbow laces is a joint program between the LGBT charity, Stonewall, the Gay Football Supporters’ Network, and Paddy Power with full endorsement by the Premier league. The campaign first began last year and involves every professional football player in the UK being sent rainbow laces.
Both players and fans are encouraged to wear rainbow laces and tweet using the hashtag #RainbowLaces next weekend (September 13-14, 2014).
Thomas Hitzlsperger, the only out gay player to have competed in the Premier League, offers his support for the program,
“I’m proud to be working with Stonewall on the Rainbow Laces campaign. I want to show that being gay and a professional footballer is something that’s normal.”
Hitzlsperger wants to dispel that one can’t be a footballer and gay,
“The perceived contradiction between playing football, the man’s game, and being homosexual is nonsense.”
Chief Executive of Stonewall, Ruth Hunt, added that,
“Last year’s Rainbow Laces campaign was a great start but there’s still a long way to go both on and off the pitch. The clubs and players supporting the campaign and lacing up this weekend are taking a powerful stand against prejudice in our national game.”
Check out the Rainbow laces advert featuring Theo Walcott, Alex Oxlade-Chamberlain, Olivier Giroud, Santi Cazorla and Mikel Arteta.