Kony 2012 Draws Celebrities & Criticism

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Joseph KonyWhat is ‘Kony 2012′? The details and criticisms…

Kony 2012 is a 30-minute documentary, that is using the power of social and viral media to reach a large global audience.

If you’ve been on any social network this week, you’ll no doubt be aware of a video campaign called ‘KONY 2012′. But what is it exactly?

KONY 2012 is a half-hour humanitarian documentary (above), backed by Invisible Children, that’s tapping into the power of social and viral media to reach a global audience.

The documentary is based on Joseph Kony, a warlord in Uganda responsible for the enslavement of more than 30,000 children.

Over a period of nearly 30 years, the leader of the Lord’s Resistance Army has abducted children and forced the boys to kill their parents and turned the girls into sex slaves.

The aim of KONY 2012 is to make the man famous “not to celebrate him, but to raise support for his arrest and set a precedent for international justice”.

The video’s creator Jason Russell says we are shaping human history…

“arresting Joseph Kony will prove that the world we live in has new rules, that the technology that has brought our planet together, is allowing us respond to the problems of our friends”

Invisible Children – Criticism

There has been a lot of debate this week about the practices of the organisation behind the campaign.

One such criticism is the fact that, by their own admission, only 31% of all the funds Invisible Children receive go toward actually helping anyone.

You can read an article that covers some more of those issues here. Let us know your thoughts on this in the comments section below.

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‘Culture Makers’ Respond

KONY 2012 is calling on 20 culture makers and 12 policy makers to help with their campaign. So far, a number of celebrities have shown their support on Twitter.

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